Can you tell me about the acquisition of Autozilla by Bosch and what it means?

Bosch, one of India’s leading mobility ecosystem provider, has acquired a minority stake of 26% in Autozilla Solutions. The target company is a digital B2B-marketplace for the independent aftermarket (IAM) in India. The big benefit of the deal for Bosch is that it will give a big boost to Bosch’s market pull via its Bosch car service outlets and independent garages enrolled under the loyalty program.

It works for Autozilla too. With the backing of a big global name like Bosch, Autozilla platform gets better acceptability and visibility in the market, which is very key in this kind of business where long term relationships and comfort level matters a lot. Bosch will integrate Autozilla’s e-commerce platform into its own digital platform with a view to enhancing customer experience.