InvestorQ : Can you tell me about the partnership between ITC and McDonalds fast food chains?
vidhya Laxmi made post

Can you tell me about the partnership between ITC and McDonalds fast food chains?

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sarah Leo answered.
3 weeks ago
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One of India’s most popular fast food chains, McDonald’s India, which is run by West Life Developers under a franchisee agreement, has partnered with ITC. The partnership is to introduce fruit beverage, B-Naturals manufactured by ITC into its new Happy Meal. This shift will be available across West and South India. This is also to commemorate that fact that McDonalds completes 25 years of existence in India.

There have been protests about McDonalds food being high on fat and salts. The idea is to make the food more wholesome and nutritious. The B-Naturals by ITC is a rich source of Vitamin-A and Vitamin-C and is rich in pulp and low on sugar. For ITC, this provides the much needed boost to make a mark in the FMCG segment. McDonalds has reduced sodium content by 20% and this move gels with their move to healthy foods.

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