InvestorQ : Can you tell me about the recent tie-up between Titan and Flipkart?
shrinidhi Rajan made post

Can you tell me about the recent tie-up between Titan and Flipkart?

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4 months ago
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Titan, part of the Tata group, has tied up with Flipkart to sell an exclusive range of Sonata watches on the platform. This is a clear sign that Titan is increasingly looking at partnerships and also at expanding its e-commerce front with most goods being purchased online. Titan will launch a range of its largest-selling Sonata watches under the “Epic by Sonata” brand priced upwards of Rs499. For Flipkart it will be a much-needed consumption play.

Sonata will connect with Flipkart’s registered customer base of over 35 crore spread across the length and breadth of India. In a way, non-metros look poised to overtake metros in driving consumption, so the alliance with Flipkart will help Titan to cement its position in this particular space. Titan currently sells watches under the Titan, Fastrack, Sonata and Nebula brands. However, watch sales have been sluggish of late.

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