InvestorQ : Can you tell me the highlights of the Tata Super App that is proposed to be launched shortly? How is it likely to be help the Tata Group position itself?
swati Bakhda made post

Can you tell me the highlights of the Tata Super App that is proposed to be launched shortly? How is it likely to be help the Tata Group position itself?

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Sam Eswaran answered.
1 week ago
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With the recent announcement that the Tata Group is completing the acquisition of Big Basket for a consideration of $1.5 billion, the concept of the Super App planned by the Tata Group is back in the limelight. Here is what you need to understand about the Super App.

· In a way the Super App is the brainchild of the current chairman of Tata Sons and the former TCS CEO, N Chandrasekharan. The “Super App” will be the digital interface of the Tata group, especially for all its consumer facing businesses.

· At a conceptual level, the Super App is proposed as a digital ecosystem which will also provide an ecommerce platform for all the consumer facing businesses. This includes Tata Capital, Titan, Tata Consumer, Trent and a lot more names.

· Apart from consumer facing companies, this will also encompass consumer facing businesses that are part of other group companies. The idea is to leverage the benefits of its digital skills and position Tatas as a fleet-footed business.

· This Super App will be crucial for the Tatas in taking on the competition from the likes of Amazon, Wal-Mart and even Reliance Industries. Reliance is already creating the complete digital ecosystem for the retail chain.

· For the Tatas, the Super App is a digital front to leverage on the tremendous recall value of the Tata brand in the Indian markets. It will begin with consumer facing products and then be expanded.

· It is here that the Big Basket deal fits in. Big Basket specializes in fresh product delivery and perishables. For the Tatas the intent entirely is to capture as many consumption occasions during the day as is possible. Bull rally is being used for inorganic ideas.

· TCS is best poised to transition Tatas from a brick-and-mortal player to a digital player. Tata group has been run as discrete businesses and it is time to integrate. The Super App will be the first step towards that.

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