Can you tell me what is the Tata Neu app launched by the Tata group on 07th April all about?

The Tata Neu app has been in the making for some time now. It was only on 07-April that the app was officially announced and launched. Now, Tata Neu is a one-stop platform that will offer all the products from various Tata group companies through a single front-end interface. The billion dollar question is whether this can be a viable alternative to the likes of Amazon and Flipkart or whether it would be a front end for the products and services of the Tata group. That question would only be answered over a period of time.

Let us focus on what Tata Neu will be all about. As a platform, it comes with some distinct advantages. This includes a captive existing customer base, empirically tested footfalls and solid customer penetration based on trust factor. With the Tata Neu app, the customers can meet all their individual consumer needs through the Tata Neu app. That is because, if you look at the Tata group from the consumer point of view, it is microcosm of all that is available on the net from the Tata group.

What would this mean. You can buy groceries from Big Basket, medicines from 1MG, fashion products from CLIQ, electronic gadgets from Croma and the list can go on. Customers can avail personal loans, FDs, home loans and car loans from Tata Finance, book hotel rooms and exotic getaways at the Taj and even push for coffee and snacks from Starbucks. The list can go on.