InvestorQ : How do you see the acquisition of Mediasmart impacting the market price of Affle India?
Dhwani Mehta made post

How do you see the acquisition of Mediasmart impacting the market price of Affle India?

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Khushi Patel answered.
2 years ago
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Recently listed internet play, Affle (India), surged by 9% on 02 March after news of acquisition of mobile advertising tech firm - Mediasmart Mobile. Affle will pay Euro 5.12 million (about Rs.40.91 crore), for acquisition of 100% stake and economic rights of employees of Mediasmart. This will be subject to certain performance conditions over a four-year period and to certain closing adjustments. The deal has been struck through Affle Singapore, which has entered definitive share purchase agreements to acquire Mediasmart Mobile S.L. Under the terms of the deal, 94.78% shares will be transferred on or before 31 March, 2020 and the balance before 31 March, 2021. Affle will look to use this acquisition to build greater strategic presence in Europe, US & Latin America.

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