InvestorQ : How has the online selling volumes been with the festive season just starting?
shrinidhi Rajan made post

How has the online selling volumes been with the festive season just starting?

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2 months ago
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Black Friday, famous as the online and offline shopping festival in the US, appears to be repeating in India too. According a report by Unicorn, orders placed on e-commerce platforms grew 28% in first 2 days of the ongoing festive season. Over 7 million items were evaluated and compared with the previous year for the purpose of this analysis.

Among the various sub segments analysed, the personal care segment was the fastest growing segment at 70% yoy in terms of volume growth during first 2 days. Then electronics grew at 48% yoy. Other robust sectors included home decor, furniture and jewellery. Interestingly, Meesho reported 85% orders from non-metros.

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