InvestorQ : How important is it for a start-up to market the business and directly touch base one-on-one with the clients?
ishika Banerjee made post

How important is it for a start-up to market the business and directly touch base one-on-one with the clients?

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Niti Shenoi answered.
1 year ago
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It is often said that a great business model without marketing is like making passes at a girl in the dark. You know perfectly well what you are doing but nobody else does. The next step after you have created your business model and given it the form of a brand is to tell people that you exist. For that you need to have a marketing strategy. This is the strategy as to how you are going to occupy public mind space.

Now marketing can be done either in traditional ways or you can go with Digital Marketing. Now most of the businesses have turned towards Digital platforms to create a buzz. With the proliferation of the internet, broadband and smart phones, large parts of the popular are available online at any point of time. It is, therefore, easier to target a specific group of people via the digital mode. There are various channels that we could utilize in digital marketing to promote a brand. For example, your start-up can either set up a website or social media channels or both to create promotional campaigns. You will need to optimize the on-page SEO and off page SEO for your website as well in terms of Search Engine Optimization. Such pages are also conducive to capturing leads so that a customer prospect database can be built. The moral of the story is that you need to be knowledgeable about digital marketing or need to hire an expert who can handle your profile.

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