How is the expansion plan panning out by Avenue Supermarts as it takes on the expansion of Reliance Retail?

Avenue Supermarts, the owners of the D-Mart retail chain, will boost store count 5-fold although the time frame has not been specified. The idea is to take on the aggressive strategy of Reliance Retail. D-Mart chain currently has more than 284 stores across India but could scale it up to 1,500 supermarkets over the next few years. The online franchise has been a weak spot for the company in the past. D-Mart was built on principle of squeezing costs from suppliers by bulk buying and passing on the discounts to end customers.