InvestorQ : How should I go about choosing the name of the business company? What should be the considerations in this case?
Anamika Sodhani made post

How should I go about choosing the name of the business company? What should be the considerations in this case?

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1 year ago
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Since promoters put their sweat equity into the business, the selection of the name assumes a lot of significance. Just as building a business is not easy, coming up with a name for your venture is equally difficult. Your company name must be relevant to your business, attractive and also convey the philosophy of the business you are into. The name should be strong and well-aligned otherwise it would be remembered for all wrong reasons. Here are a few points to remember when choosing and registering the company name.

· The name must be easy to remember, pronounce and easy to communicate your brand to the customers. Don’t make your company too complex or filled with unnecessary jargon.

· Let the company name reflect the mission of your business. It should suggest the gist of the corporate philosophy and the products / services.

· Avoid choosing a brand name that is too close or similar to an existing well known brand. Either your brand will be forgotten in the melee or you will be guilty of squatting.

What is a brand without a website? First check if the domain name is available and block multiple such domains. If you’re doing business in India the preferred extension should be (.com) or (.in).
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