Bharati Airtel has highlighted the possibility of further rise in ARPU levels in coming months with tariffs hikes. It may also take the lead. ARPUs are likely to rise from current Rs.163 to Rs.200 levels. Airtel has also taken a conscious decision to scale down on the low value clients and focus more on high value clients with ROI expansion potential.
Bharati Airtel has highlighted the possibility of further rise in ARPU levels in coming months with tariffs hikes. It may also take the lead. ARPUs are likely to rise from current Rs.163 to Rs.200 levels. Airtel has also taken a conscious decision to scale down on the low value clients and focus more on high value clients with ROI expansion potential.