InvestorQ : Is it true that Paytm has signed up Sachin Tendulkar as its brand ambassador?
Sam Eswaran made post

Is it true that Paytm has signed up Sachin Tendulkar as its brand ambassador?

Moii Chavate answered.
2 years ago

Paytm subsidiary, Paytm First Games, announced that it had roped in Sachin Tendulkar as its brand ambassador. It sees a natural fit between games and Tendulkar and it has also earmarked Rs.300 crore to invest in growing the market for fantasy sports and online gaming events.

For Paytm Games, Sachin will be instrumental in creating awareness about the new and emerging genre of fantasy sports in India. Paytm Games plans to expand its portfolio to also include promotion of other sports like Kabaddi, football and basketball.

Paytm sees Sachin as an important catalyst to expand their reach to smaller towns and cities as he has a much better recall in smaller towns too. When it comes to mass appeal, cricket is a natural choice as cricket is normally considered a religion on India and Sachin is God.

Over next six months, 200 live events will be featured on the platform, including international and domestic cricket tournaments, soccer leagues and others. Already, the most popular games are where players engage with live sporting events and strategize.

The Paytm Games platform already engages with over 8 crore gaming enthusiasts and the interesting fact is that majority of them are from smaller cities and towns. With cheaper broadband, games could be the big idea for the digital space.