Is it true that Reliance Retail is finally offering WhatsApp ordering on its Jio Mart platform?
Answer
Answer
When Reliance had received a strategic investment of $6.5 billion from Facebook in May 2020, one of the larger building blocks of the plan was to offer Jio Mart products over WhatsApp ordering. Currently, WhatsApp is part of Facebook franchise.
Now Jio Mart will leverage the alliance between Reliance Industries and Facebook to empower Indians to use WhatsApp to order groceries from JioMart. Jio Mart will also offer a simple “tap and chat" kind of an approach to tap the power of WhatsApp to place Jio Mart orders.
Reliance will extensively leverage on this property to take on the might of Wal-Mart and Amazon in Indian retail market. JioMart will also offer the facility of free delivery and will offer perishables and durables under the platform. WhatsApp has 53 crore users in India and this is the channel that JioMart will look to leverage.