Is it true that restaurant owners are planning to take on Swiggy and Zomato?

Restaurant plan to save on commission paid to Swiggy and Zomato by building their own in-house delivery capabilities and ordering channels. Restaurant owners want to own their delivery channels as it will allow them to expand their reach without too much additional investments.

The online food delivery business is estimated to be worth Rs.25,000 crore. However, it may be hard to replicate Swiggy and Zomato so restaurants may opt for parallel model.