ITC is still at good price to invest
Answer
Answer
Answer
You can look at ITC as a catch up play at best but cigarettes business remains dominant and that is going to be an overhang. Some bounce is possible but if you are playing the FMCG theme, I would suggest you look at stocks like Marico and Dabur rather than ITC. They promise better long term value. Globally, cigarette stocks have been value destroyers in the long run.