What could be the implications of the Taj Group (India Hotels) foraying into home delivery of food and beverages? Will it help them boost revenues?

Indian Hotels is venturing into new areas to expand revenues including home delivery of food and beverages. This is being explored after their recent service; “Hospitality@Home” became a huge success. It also recently launched its program, “Dream, Drive, Discover, Delight” to book its standalone villas and bungalows with social distancing benefits. IHCL also plans to offer technology detox packages for those who have been in front of their phones, laptops or TV sets for a long time. On the business front, the company reported strong numbers this quarter. Its expansion plans are on track and it has completed adding 25,000 rooms against its target of 27,000 rooms by 2022.