InvestorQ : What does the start-up Outplay do and why is it raising funds in the seed capital market?
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What does the start-up Outplay do and why is it raising funds in the seed capital market?

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Deepa Salunkhe answered.
8 months ago
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Bengaluru based Outplay, which offers a sales engagement platform, has recently raised funding to the tune of $2 million led by Sequoia Capital’s seed-stage accelerator. Outplay is a SAAS based company, also known as “Software as a Service”, which is the rage today in the digital world. Kunal Shah of Cred also participated in this round.

Outplay is just about one year old and in this interim period it has acquired a total of 300 customers and provides businesses with a Sales Engagement Platform or SEP that assists the sales teams to plan, execute, track, measure and optimize interactions between companies and their various prospects across online and offline channels.

Studies have shown that nearly 57% of sales representatives miss their quotas and one of the reasons is the lack of immediate insights into the business. That is where the Outplay platform comes in handy. With quick insights, it saves time and costs for companies. This could breathe fresh air into the sales process. The Outplay app is also multi-channel, in the sense that it integrates conversations over emails, phone calls, social apps and text through a single interface.

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