What exactly is the start-up EduFund and why has it been raising money in the market currently?

Today, in the Indian education market, there are a plethora of training portals, learning portals but there is no solution provider for education that gives an end to end solution to the questions of higher education. That is the gap that EduFund proposes to fill up. EduFund is one of India’s fastest-growing higher education planning apps.

The EduFund app recently raised a small sum of Rs.2.50 crore which is an integral part its pre-seed investment round. View Trade Holding Corp was the key investor in this venture and this investor is actually a US-based company which owns a full-service brokerage firm providing market access services. Apart from View Trade, other angel investors also chipped in with contributions.

EduFund was founded in the year 2020 and it works focusing on planning tool for parents who are looking to build an education fund for the higher education of their children. Today, there is no one-point guide to such activities combined with execution and that is the gap that EduFund proposes to fill. Look at some of the features that EduFund offers.

It has a very focused college calculator which provides a transparent and complete picture of the true cost of the university by imputing factors like inflation, currency, and accommodation expense. In addition, the app will also offer counselling services for the college admissions process to largely reduce the complexities of studying abroad and help the students make the right choice.

The company will use the funds for product expansion and also look to integrate more plans that will be instrumental in fulfilling the financial and education goals of parents and students. The idea is to create a platform that caters to every type of academic aspiration and also to meet different pocket by giving a global comparative view based on financial parameters, hidden costs and on qualitative parameters.

The philosophy of the start-up is based on the premise that there is a huge gap between being academically ready for a foreign education and being financially ready to help the students obtain dream education. That gap is a combination of information, intelligence and customized solutions. That is what EduFund offers.

EduFund is working on its growth trajectory and will use the funds for market acquisition, both organic and inorganic where there are opportunities. It will also focus on impactful marketing campaigns with greater outreach to influence more parents planning for overseas education for their children. The whole idea is about direction and they may be hungry for a lot more of funding in the coming months and quarters.

EduFund’s app is more of an agnostic platform that features a dashboard connecting the parents with expert education counsellors across the globe. Parents are advised in the right direction and allowed to choose the solution that suits them the best.