InvestorQ : What has Cashkaro start-up raised fresh capital for?
Moii Chavate made post

What has Cashkaro start-up raised fresh capital for?

Tisha Malhotra answered.
2 years ago

Cashkaro raised $10 million in Series B funding from Korea Investment Partners and Kalaari Capital. Cashkaro is an online cash-back and coupons platform which is looking to expand customer acquisition during the festive season with extensive use of coupon.

According to Cashkaro, more and more brands are witnessing people coming online and want to capitalise on that. That is the direction in which marketing spends are moving and Cashkaro things this is the best time to make the move.

It has been observed that use of coupons leads to a substantial expansion in the gross merchandise value or GMV. The next big trend, according to Cashkaro, could be brands diverting marketing spends from advertisements to performance marketing.