InvestorQ : What is Adani Digital Labs been working on?
Dawn Cherian made post

What is Adani Digital Labs been working on?

Mitali Bhutta answered.
10 months ago

Adani Digital Labs has been specifically incubated by Adani Enterprises to drive the digital initiatives of the Adani group and give a digital perspective to the core businesses. The idea of the digital lab is to work on is to convert footfalls at various touchpoints into potential business prospects. Today, Adani group has various footfall touchpoints like airports, ports, retail outlets, gas customers etc.

All these can be converted into digital property. Adani Group services over 40 crore consumers across various touchpoints and Adani Digital Lab will help in the transition of the Adani group from B2B to a B2C business thrust. The overall mandate for Adani Digital is to leverage the digital box to create top-class omnichannel experience for customers.