What is the logic of Reliance buying the Abu Jani line of fashion?
Answer
Answer
Reliance Brands, a subsidiary of Reliance Retail Ventures, will buy 51% in Abu Jani Sandeep Khosla (AJSK) fashion line. This will add one more ensemble to the rich line of fashion labels acquired by Reliance Retail. AJSK gets a much bigger platform and bigger balance sheet to fuel its global ambitions. AJSK is a 35 year old fashion brand in India.