What is the tie up between Nykaa and L Oreal?
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Nykaa has partnered with L-Oreal of France to bring the L-Oreal AI-powered virtual try-on ModiFace to India. It will be available on the Nykaa website and the Nykaa app. It allows customers to simulate make-up and examine results before purchasing a product. The advanced face tracker algorithm detects lips, eyes, cheeks, hair and applies virtual cosmetics to give a true-to-life effect.