InvestorQ : Why has Emami hiked its stake in Helios Lifestyle?
Mary Joseph made post

Why has Emami hiked its stake in Helios Lifestyle?

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Arusha Ray answered.
6 months ago
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Emami increased its stake in Helios Lifestyle from 33.09% to 45.96%. Helios sells male grooming products under brand “The Man Company” and relies heavily on omni-channel selling. This will enhance Emami’s digital franchise.

Helios manufactures premium male grooming products including face wash, scrubs, beard oils, shampoos and after-shave lotions for men. India’s male grooming market is estimated at Rs.14,000 crore and growing at a CAGR of 15.14%. This growth is likely to sustain all the way through 2024.

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