InvestorQ : Why is Godrej Consumer planning to get into baby care products?
Arya Nanda made post

Why is Godrej Consumer planning to get into baby care products?

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Anjana Aiyar answered.
2 months ago
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Godrej Consumer Products has forayed into a complete range of baby care products in India and it will be riding on the burgeoning demand for branded oils, soaps and shampoos for children. These products are planned to be launched under the “Goodnessme” brand and will be targeted at toddlers in the 0-2 year olds.

The unique factor is that the range of baby products is positioned as organic, vegan and cruelty-free, which is a niche no other company has explored till date. For a long time now, Johnson & Johnson has been a dominant player in the baby care space with limited competition. This launch will also be a digital-first launch. Organic baby products is clearly a unique niche.

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