InvestorQ : Why is ITC opted to exit the lifestyle retailing business?
Moii Chavate made post

Why is ITC opted to exit the lifestyle retailing business?

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Tisha Malhotra answered.
2 weeks ago
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The stock of ITC has been in the midst of a frenestic rally and has been touching new highs over the last few weeks. One decision it has taken is that it has decided to exit its lifestyle retailing business. First a quick background of its lifestyle retailing business. The ITC lifestyle retailing business was established under the banner of the Wills Lifestyle chain of exclusive stores more than 15 years back.

In addition, ITC had also established John Players as a brand targeted at the male alpha youth. However, over the years, ITC has realized that it never really managed to make a serious impact in the branded apparel business and remained a marginal player. The exit from the branded apparels business is part of its larger restructuring plan to streamline business lines and focus more on the value accretive businesses.

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