InvestorQ : Why the study of sociology is important?
Jilion Louis daimary made post

Why the study of sociology is important?

ramya Bhaskaran answered.
3 years ago

I think you are referring to social profiles. Why do you think the equity funds have been so much in demand in the last 3-4 years? The reason is the changing social profile of India.

There are more and more young people who are investing in equities and they are willing to take the risk as long as the fund manager can manage the money properly. These kind of changing social mindsets are useful for mutual funds to understand. That is where the study of sociology comes in handy.