InvestorQ : Will the multiplexes continue to get the support of movie produces this year like last year? What is your view?
Rashi Mehra made post

Will the multiplexes continue to get the support of movie produces this year like last year? What is your view?

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Archita Jajjoo answered.
2 weeks ago
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To answer the question, you must first understand the movie business model. Multiplex success is largely based on new movie releases and first-week euphoria. Last year, some producers did release movies on the OTT platform, but larger production houses stayed away. However, COVID-2.0 could hit them hard. Even if multiplexes open, fear of lower footfalls is for real. So, movie producers do have limited options and choices.

One year was OK, but they cannot wait much longer. An Indian movie is a high-stakes game. Even as crores are locked up, there is a hit to distribution rights, plot novelty as well as the market appeal of big stars. If lockdowns continued, producers will have second thoughts. With huge traction on OTT platforms like Netflix, Amazon Prime and Disney Hotstar, producers will be keen to capitalize on this trend before it is too late. Only time will tell.

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