InvestorQ : With continued lockdowns of multiplexes due to the COVID-19, do you see OTT challenging the PVR and INOX like names in India?
Rashi Mehra made post

With continued lockdowns of multiplexes due to the COVID-19, do you see OTT challenging the PVR and INOX like names in India?

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Archita Jajjoo answered.
8 months ago
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Last year, OTT posed a major challenge to the multiplexes by taking away viewership. This year they could also take away the movie fraternity in a bigger way. Last year, the big casualty of lockdowns was the multiplex sector which was shut indefinitely. When reopened, part-capacity operation was not a viable model for multiplexes. However, the second round of COVID may prove to be a much bigger dent by the OTT players.

I think, this year could be the year of the big change in the movie business. Over the years, Indian entertainment industry has adapted pretty well. Many eras like silent movies, B&W movies, video cassettes and single-screen theatres went out of fashion. COVID may do something similar to multiplexes and boost OTT instead. There is no use fighting the trend as it is inevitable. The multiplex companies must just learn to adapt.

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